redefining beauty

trubeauty: tru [bē.you] ty

noun

1. trubeautyMOVEMENT: to empower girls and women of all ages from the inside-out by redefining  what it means to be truly beautiful to [bē.balanced] physically, mentally, socially, spiritually, and emotionally; [bē.tru] to your authentic self; & be proud to [bē.you]. Join the trubeautyMOVEMENT today & get ready to beINSPIRED!

2. trubeautyMOVEMENT MISSION
To redefine beauty by promoting balance and authenticity in one’s life physically, mentally, socially, spiritually, & emotionally – inspiring whole beauties. Believing that when women feel confident in who they are it expands into other areas of their lives, Heather is passionate about empowering and connecting women of all different backgrounds, expertise, and passions related to both inner and outer beauty! She believes this leads to a deeper understanding by learning from one-another and celebrating differences, promoting collaboration rather than competition. Heather’s vision is to create a new definition of what it means to be truly beautiful, while at the same time creating a sense of community of women supporting women by being real and relatable. She believes together this change will have a ripple effect making a positive impact on how women interact in society and the world at-large leading to a movement – a trubeautyMOVEMENT.

MEET THE EDITOR

heather hooke

Heather is the Founder & Editor-In-Chief of trubeautyMOVEMENT, a holistic beauty blog. In addition to being a wife and mother, she is a Yoga Alliance Certified Instructor (RYT), Wellness Coach, Professional Skincare Expert & Makeup Artist (PMUA), and graduated magna cum laude with her Bachelor’s Degree, where she studied Journalism, Marketing, and Gender Studies.  Heather’s extensive background in the health, wellness, beauty, and professional communications industries includes: working as the Marketing Director and Professional Writer for Healthy Magazine; healthy lifestyle spokesmodel and makeup artist, where she’s had the opportunity to work with various celebrities; Lead Business Manager for Bare Escentuals cosmetics, managing top locations in the nation; plus Personal Beauty Stylist for NORDSTROM.  Heather has been practicing Yoga for over 16 years; she received her certification in 2013 after experiencing the profound impact Yoga had on her own life and wanting to share that with others.  Heather’s personal journey of “true beauty” ultimately lead her to utilize her industry knowledge and passion for building self-esteem and empowering women from the inside-out to launch her company trubeautyMOVEMENT. trubeautyMOVEMENT’s mission is to redefine {BeYou}ty by promoting balance and authenticity in one’s life physically, mentally, socially, spiritually, & emotionally—inspiring holistic beauties. Believing that when women feel confident in who they are it expands into other areas of their lives, Heather is passionate about empowering and connecting women of all different backgrounds, expertise, and passions related to both inner and outer beauty!  Heather’s vision is to create a new definition of what it means to be truly beautiful, while creating a sense of community of women supporting women. She believes together this change will have a ripple effect making a positive impact on how women interact in the world at-large leading to a movement—a trubeautyMOVEMENT.

Follow Heather & trubeautyMOVEMENT Today!

 

FASHION EXPERT

caitlin lindquist

Caitlin Lindquist is an Arizona-based trendsetter chronicling her favorite fashion finds, beauty must-haves and travel adventures on her successful fashion blog, Dash of Darling. With hundreds of thousands of readers, her site has garnered the attention of fashion’s elite and budding fashionistas alike – she was recently featured on VanityFair.com, has appeared in several People StyleWatch Magazine issues and is a leading fashion expert with her local Fox News station. Having worked with the likes of Nordstrom, Kate Spade, Madewell, ASOS and more, Caitlin’s fans appreciate her playful approach to fashion, as she dons feminine garb with a chic bohemian flair. She strongly believes in building a closet full of basics while still incorporating classic statements that can be worn season after season. Above all, Caitlin believes in wearing what you love, and loving what you wear to ensure you feel confident and that you are putting your best foot forward. If you are looking for outfit inspiration or the latest and greatest products that fit within your budget, look no further than Dash of Darling.

Follow Caitlin & Dash of Darling!

 

PROFESSIONAL MAKEUP ARTIST EXPERT

stephanie neiheisel

Stephanie Neiheisel has been a Professional Makeup Artist for 10 years!
While Stephanie is passionate about makeup and skincare, her heart belongs to helping people. She believes in the value of investing in others and her goal with every client, no matter the occasion, is that they feel relaxed and beautiful inside and out when they step out of her makeup chair. She is always accepting new clients and loves connecting via social media. She started working in the beauty industry in Salt Lake City, Utah in 2008 with Bare Essentials cosmetics. After almost 2 years of working with Bare Escentuals, Stephanie made her move over to MAC Cosmetics where she was a full time 3rd Key Manager and Impact Team member for two years. In 2011 she moved to Phoenix Arizona, where she currently resides and began teaching makeup courses at a cosmetology school on top of growing her brand and business SN Makeup Artist. Stephanie is proud to say she has been 100% freelance for four years and her work has been published in numerous magazines and top blogs. In addition, she has been published in Scottsdale Living Magazine in 2015 as one of the Top 5 Makeup Artists in Phoenix and was also highlighted as one of the Top 100 Creatives in the Phoenix Newtimes in 2016. Stephanie has always loved makeup but she has always had a passion for overall wellness and has pursued her personal study of yoga and in 2016 she started working with a natural beauty bar in Phoenix called Citrine Natural Beauty Bar where she helps clients find nontoxic skin care and makeup. She loves makeup as an art but is always pushing for ways for us all to find healthier alternatives to beauty.
While she has extensive knowledge and experience with makeup for media, print, and film, she is most passionate about skincare, health, and helping the everyday client find beauty products that enhance their features while nourishing their skin so they feel their most beautiful self.

Follow Stephanie & SN Makeup Artist!

 

SOCIAL MEDIA EXPERT

danielle marie carolan

Danielle Marie Carolan is the creator of the YouTube channel, “Danielle Marie Carolan”, a channel full of videos catered towards young woman all about fashion, confidence, beauty, a healthy lifestyle, and everything in between. With 280K+ subscribers as of January ’17, she has been awarded a silver award by YouTube. Well known stores such as Lilly Pulitzer and ALEX AND ANI have hosted “Meet & Greets” for Danielle. She has been editing, filming, and producing her videos for over 7 years while remaining a full time student. Since starting her YouTube channel, Danielle has attended many events and conventions such as Playlist Live Orlando, BeautyCon NYC, VidCon LA, and IMATS where she networks with other YouTube personalities and has the opportunity to meet her viewers. In Early 2015, Danielle released her own app for iPhones and Androids. In January of 2014, she was named the “Teen to Admire” in the Tampa Bay Times magazine and has been featured in Trend Magazine. The main goal of her YouTube channel is to allow women to feel great about themselves, while discovering the latest trends in fashion, beauty, and life style!

Follow Danielle!

 

SUSTAINABILITY EXPERT

carley klekas

Carley is a sustainability expert who specializes in the personal care and cosmetics space. She’s the owner and founder of CleanB Consulting, a consulting company specializing in product sustainability in the beauty industry. Carley’s an expert in her field, bringing in a unique perspective, and an overwhelming sense of passion for making a positive impact on human health and the livelihood of the planet.

Carley consults for major corporate clients and innovative startup brands to help them prioritize ingredient safety, conscious brand strategy, and create progressive guidelines around product sustainability. Previously she did Sustainability for Amyris, an integrated renewable products company who creates sustainable alternatives for chemical and petroleum-derived products, including cosmetics. Her role there led her to head up sustainability efforts for the skincare brand Biossance, creating and defining the ingredient guidelines or Blacklist, driving sustainable packaging efforts and creating brand messaging that spoke to the essence of the brands conscious roots. Biossance launched in Sephora in February 2017 and Carley’s role was instrumental to its success. She also led the Green Team at Amyris and kickstarted their 5-year sustainability plan.

Carley has a wide breadth of sustainability and corporate responsibility experience including working for leading environmental non-profits, like the Natural Resource Defense Council and the Environmental Defense Fund working across sectors to find business solutions to sustainability challenges. She has also done greenhouse gas emission analysis for Wells Fargo, marketing for the Plastic Disclosure Project, created a business plan for a sustainable men’s deodorant brand and worked for big cosmetics brands like Bare Escentuals. Carley has an MBA in Sustainable Management from Presidio Graduate School and was on the Presidio Alumni Association Board of Directors for the last two years.

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WELLNESS ADVOCATE AND EDUCATOR

elasa tiernan

Elasa has a mission to empower others with health, wealth, and homes! She loves to weave together all the tools in her cabinet and allow the perfection of what is relevant and needed to show up in her offerings to individuals on a path of wellness and mastery.

Elasa also has a great knack for assisting anyone with feeling comfortable in their body and their surroundings. She is a Feng Shui Consultant, Master Grid Setter for Community Building and overall design and flow of energy. Her current love is assisting with Palm Harbor, Florida Calm-Unity at solTERRA Wellness Center and Bliss Store, to offer community wellness and essential oil education to her community at large, the world, and to guide her team to their highest potential.
Through many years of offering wellness coaching Elasa found that the wisdom of the Soul can be called up and accessed through any of her modality’s used to understand truly what is needed to align within for ultimate balance. She loves to share these empowering tools, and understandings with those she coaches in her wellness practice, and to those she mentors in her thriving doTERRA Biz.

As mother to Aliyah Ray and partner to Daniel Sherbs, her family comes first and this amazing trio’s interactions and insights assist with the teachings and lifestyle wellness practices being experienced first hand in their home. Their connection as a family reminds them that it is through CONNECTION to eachother, the earth, and within that heals our hearts and minds.

Learn More About Elasa Here!

 

EXPERT

jennifer hardman

She’s chatty, inquisitive, and loves being in the limelight, so it was only natural Jennifer Hardman found a career in television.

Jenny graduated from the University of Utah with a broadcast journalism degree. She also worked on her communication studies at Griffith University Gold Coast Campus in Queensland, Australia, and studied history, language, and culinary arts at Dante Alighieri University in Siena, Italy.

After college she immediately began her career at Park City Television in Park City, Utah, hosting and producing the Mountain Morning Show and Mountain Weekend Show. During the famous Sundance Film Festival, she hosted and produced Festival After Dark, featuring the best celebrity parties, fashion, red carpets, and of course the films.

After Park City Television, Jenny, a night owl by nature, found herself waking up at 3 a.m. as the features reporter and segment producer for NBC KSL-TV in Salt Lake City, Utah. She traveled all around Utah, Idaho, Wyoming, California, and Hawaii, covering stories that made viewers smile.

Jenny is now back to her preferred night owl schedule and is making her way as a freelance television host, reporter, producer, spokesmodel, media trainer, and emcee.

She’s a musician, food enthusiast, shopaholic, and travel addict. Jenny has traveled the world and especially loved her service trips to Uganda, Africa, and Arequipa, Peru, where she worked with orphan and at-risk kids with International Children’s Network.

Follow Jennifer Here!

 

EXPERT

kirsten asher

As a former stunt girl, NBC freelance coordinator and bad ass dance instructor, Kirsten has always been a multi-passionate person pushing herself and others to strive, thrive and excel.

She followed her heart and found that to be successful she had to be unapologetically authentic. No longer being the person she thought she needed to be. Eventually, this led her down a path that is unique and better than the smell of wildflowers.

Like a bee to honey, coaching enticed her through the connection with others and their extraordinary stories. Through this, DASH was born.

DASH is YOU. It’s what you do in your journey. The doors that close and the windows that open. It’s the paths you take, the relationships that come and go and those that stayed. DASH is you at your core. The way you think and the actions you take. It’s your story.

No one is stagnant. We are constantly moving, growing and learning. Reaching the goals that make us feel good. Success is different to everyone – it can be career success, personal success or just deciding between two paths. Hence, Traveling DASH is within us all.

 

EXPERT

jillian lopina

Jillian Lopina is a photographer based in the Tampa Bay area, who travels across the country photographing you & yours. She specializes in modern maternity, birth, portrait, wedding, and lifestyle photography. Whether you want timeless maternity photos, the birth of your child captured in a beautiful way, or lasting memories of your family, Jillian has the expertise to help.

From Tampa to Denver, Nashville to D.C., or Amsterdam to Rome, Jillian can be found photographing expectant mamas, babies, couples, and families, capturing the joy in all of us. She began her love of photography in a darkroom in northern Virginia. Grounded in the techniques and skill found in traditional analog photography, Jillian has the technical know-how to create beautiful photographs. Combined with her creative spirit, she finds so much joy in connecting with people and creating gorgeous photographs.

Follow Jillian here!

 

EXPERT

andi manuilow

Andi Manuilow is a professional hairstylist, salon manager & top expert in her field! Her passion in life is to make everyone and everything around her beautiful! She has worked behind the scenes at HSN, Evine Live, and Fashion Week to name a few. Andi believes that taking care of yourself isn’t a luxury, it’s a necessity and what she loves more than anything is for those around her to realize their highest potential. True beauty starts on the inside, and Andi is here to help the exterior reflect that.

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EXPERT

kristin lorello

Kris started her life in Florida where at a very early age she found her passions for both dance and yoga. After graduating high school Kris followed her heart to Los Angeles initially studying, and eventually performing and teaching dance around the world. Through teaching in so many countries and experiencing different cultures all coming together with movement, Kris began to clearly see past the differences in people and found a new passion.
She began a deep study and exploration into the philosophy of oneness and how we are all going through the same human experience which connects us all together. This understanding set Kris’ soul free and she knew it was her purpose to share this with others on a deeper level so they too could feel that freedom from fear, ego and judgment.

In 2010 Kris completed her first 200 hour yoga certification in LA at Corepower Yoga. This reignited her love of being a student so she went on to complete her 500 hour yoga teacher training and continued adding certifications in yoga modalities including vinyasa, restorative, acro and hot power fusion. Kris begin teaching many classes at the top voted studios in Los Angeles building close relationships with her students and working with celebrities including Alanis Morissette, Pink and Colin Farrell to name a few.

Wanting to expand her knowledge Kris begin training in other therapeutic techniques such as thai massage aromatouch technique and Reiki receiving her certifications in all three. Currently alongside of yoga Kris is a full-time DōTERRA essential oils educator. She holds regular classes to guide students how to use these powerful gifts of the earth with other neuro tools to enhance their yoga practice and center back into mental, physical and emotional alignment.

Kris currently resides back in Clearwater Florida teaching at several yoga studios and leading private sessions. She knows her purpose is to help people find their tools to direct them back to the light inside that allows our personal power to shine.
“Our mission is to align our personality with our soul”

 

EXPERT

theresa sargent

Theresa Sargent is a licensed massage therapist, who graduated from the Polarity Realization Institute, located in Westbrook, Maine in 2004. She studied in the holistic massage therapy program, and has a strong foundation of the mind, body and spirit connection.

Her expertise is to relax the mind while correcting and relieving pain in the body. With over 13 years of experience, her educational background in massage has allowed her to assist hundreds of individuals on their healing journey. Understanding the mechanics of the musculoskeletal, circulatory-lymphatic, nervous, and energetic system of the body, Theresa can rejuvenate the body on all levels.

Theresa’s mission is to design a session that fits the needs of the body. A variety of techniques are used to aid in reaching that goal. Each session is personalized to fit the needs of each individual. Whether conducting groups, providing individual sessions, or just connecting one-on-one, Theresa is dedicated to helping others reclaim their inner healer.

 

EXPERT

randi kimbel

Randi Kimbel is a wife and momma to 3 beautiful children and founder of BellaLuna. BellaLuna is a space of inspiration, teaching natural solutions and healing with the purest gifts from Mother Earth. Randi was on a search for a healthier life for herself and her family when she came across CPTG essential oils. She is passionate about sharing what she has learned and helping other Mommas empower themselves and educate them about their own health, using safer options on their little ones and creating a life of abundance. By mentoring and educating Mommas on self care and helping them feel less overwhelmed and stressed they are able to give more to their little ones and are no longer powerless when their little ones are sick. Randi works one on one with Mommas customizing rollerballs and protocols based on their specific needs and budget. With her online presence at BellaLuna she is able to educate and inspire daily. Join Randi today in this Natural Mommy Movement and be empowered to be a teacher to your children, as the healer in your home! It all starts with you and your decision to live a happier, healthier lifestyle!

 

EXPERT

amy widmer

Amy Lyn is the Founder of Lightpath Wellness and a Reiki Master Practitioner specializing in Sacred Childbirth with Reiki. She is certified in Usui and Dar’Shem Reiki, and Quantum Touch Level I, as well as Soul Healing Facilitation for which she is also certified as an Instructor. She holds a Facilitator Certification in BARS from Access Consciousness and is a Polarity Balancing Practitioner. Amy teaches Guided Meditation utilizing Ascension Tools and Chakra opening, clearing and balancing. As a Diamond Wellness Advocate and Leader with over 4,200 people in her organization, Amy is a Pure Therapeutic Grade essential oil Educator and is able to weave the oils into her practice as well as her knowledge of health, wellness, and energy/consciousness clearing into her teaching of the uses of the essential oils. She is a Certified Aroma Touch Technique Practitioner and Instructor. She has been teaching the benefits of Aromatherapy for three and a half years and empowers others with the realization that we are holistic beings that seek homeostasis, which is the foundation of health, on all levels and that our bodies have the innate ability to heal themselves. Her goal is to empower as many as possible to assist all areas of life including birthing, parenting, relationships, business and health/wellness.